Oribe is a luxury hair care brand whose diversity and quality of formulas are unmatched in the industry based on performance alone. However, there is even more to love about Oribe that fits with our vision at 5o1 and we believe will resonate with our discerning clientele as well. 

The Brand Story

"Oribe Hair Care was founded by renowned editorial and celebrity hairstylist Oribe and beauty industry veterans Daniel Kaner and Tev Finger with the goal of creating a new kind of hair company, one that was designed with the most talented salon professionals and the most discriminating customers in mind. When developing the line, we didn’t want to compromise on any detail. We leveraged skin care technology and natural actives to deliver high-performance, treatment-based products—all while never forgetting that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage and in the salon to ensure that it delivers results, leaving us with a best-in-class collection that truly meets the needs of the hair-obsessed."Oribe Official Website. Learn more on their page here.

We believe Oribe’s hair essentials invoke an aesthetic tranquility just by having the packaging adorn our shop display or at home on your bathroom vanity. What’s inside almost seems like a bonus.