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In the over fifty years since its development, Redken has become synonymous with beauty industry results. Redken pioneered the idea of pH-balanced products to deliver unparalleled desirable outcomes in terms of hair health, look and feel. Redken has remained a leader in haircare and styling products with its dedication to educating its ambassadors who in turn, share their knowledge of and passion for this incredible line with their clients. Redken employs some of the most brilliant and inventive chemists who work continuously to always be on the most cutting edge of new product technology development. Redken has a unique and effective formula for everything from enhancing shine, controlling frizz, defining curls, prolonging the hold of your style to cleansing and conditioning regimens that leave your unique texture looking and feeling its absolute best. Learn more about Redken and its unique and individual offerings here.